pampers

delavina

 

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holger koeppen

portfolio

photography

Pampers

Kurz

Siemens mobile

Ritzenhoff

Union Knopf

Xelibri

Edelkoort

Fairy

make better use of pattern

launch of new maximum care

Launch of a new Sensitive premium line extension bringing to life the RTB of a thicker wipe.

  1. • The visual representation of the wipe clearly conveys “thicker” wipe, and – in conjunction with its adjacent claim (“Our Softest Wipe”) – appears to provide an understand-able, relevant and differentiating RTB

  2. • The proximity of the icon to the Maximum Care descriptor – executed in a color that clearly conveys new/different from existing Sensitive SKU – adds to its impact.



design agency: LPK ; Global template

baby wipes packaging restage

Finalized the improvement of wipes evolving to a more contemporary design.

  1. • Priority on Mega Branding with harmonized proportions of brand, photography and other design
    elements resulting in enhanced shop-ability with consistent look and feel.


Delivering better Brand Block and higher – consumer perceived – quality at FMOT.



design agency: LPK ; Global template

color design strategy

The color design strategy enhanced and evoluted the core color teal to a coherent Pampers identity while giving each tier a stronger story. Starting with the Variant Color Coding inspirations we’ve created different color stories for each providing a color palette

strategy that allows the Pampers franchise to balance being “one brand,” while differentiating the three tiers.



design agency: Eblido ; region: Global

Preliminary design concepts demonstrating how to use engaging patterns on mono-color printed wipes refill packs – sold in Multi-bags, and how to create designs for a clear wipes benefit communication via product signals, specifically via texture and design pattern.


The project has potential to realize 18+% TDC saving while still building equity at SMOT
by using design elements that either talk “baby language” or do have cleaning cues.



design agency: StudioMEM ; region: Global







drive stories via limited editions

Creation of a strategic concept on how to market limited editions of wipes premium packs delivering whole business model thinking.


This proposition leverages storytelling and delights consumers in a way that can truly de-commoditize the wipes category, allowing to build new brand image as a more contemporary brand, being closer to the consumer, and claiming leadership for Pampers Wipes.



Global concept