delavina

distinct work

color-material-strategies resulting in design surfaces

for the global automotive and laptop industry.

unified but unique

packaging concept extended version brought to life in D’dorf   | Drupa 2008

KURZ is a major international supplier of hot stamping technology.

In addition to foils, KURZ offers a wide range of other products such as stamping tools and machines but had no expertise in design necessary to satisfy demands other than effective, high-volume foil production. Design helped the Kurz customer support team to respond to the needs of customers around the globe. Today Kurz has an established design management department. 

> kurz

establishing a formal design process

Design is no longer be seen as the output of design-form, but became recognized as a creative and management process that can be integrated into other organization processes, such as idea management, innovation management, and research and development management, and Design is valued both for its superior product quality and its superior NPD process modifying the traditional structure of
process management in the company.

process management: colormatch optimization

Successful innovation requires the improvement of products and organizational processes. Design has been value-creating in both areas.

Design relate to key innovation management issues and new product development (NPD) success, in the phase with important factors that are critical to innovation success: competitive advantage, the understanding of user/customer needs, and the synergy between innovation and the company‘s technological strengths.