The Archetypical Look & Feel
The Siemens Mobile Design Language
Once Siemens-BenQ mobile was a global player in consumer communications.
It’s main driver was technology.
Until 2003 all design activities had been managed by the product management and marketing organization (non designers) together with designafairs, a design agency owned to 100% by Siemens and until then its “ lead agency ”.
There was no pull but we’ve changed beliefs and behaviors.
Mid 2003 Siemens Mobile Devices established a Chief Design Office in Munich to develop a design strategy, and to create the “look & feel” of Siemens Mobile Devices.
At it’s time the resulting design language has set a new category standard securing “design leadership” and hence has influenced the design of major competitors like Blackberry and Nokia.
SIEMENS GIGASET SL78 Design by Platinum Design, Stuttgart – Red Dot Design Award 2008 - Honourable Mention